Gouge in door trim

Back in the day some people would intentionally nick/scratch their new car in an unexposed spot to get the first ding out of the way in a controlled manner. Rather than living in fear until it inevitably happened. If it’s a minor ding and not going to rust or corrode you decide.
My dad had a car that came with a gouged leather dash. He had the dealer fix it which entailed removing and replacing the dash. The gouge was gone but there were wrinkles that weren’t there before. He lamented he should have left well enough alone.

 

Some photos would be helpful to determine how extensive the damage is. There is no leather in your car, so it must be Softex material.

In any case, if I was you, I would complain to the dealer and Toyota customer rep. It is a brand new car, it should not have any damage inside or out. But if you are happy with the rest of the car and want to keep the car, I would ask them to fix the damage or at the least compensate you for the cost of damage.

 

I see two areas with scratches, but neither seems to be major. Yeah, it looks like a sore thumb now, but they may be blended into many similar scratches by the time for the first oil change. Since they don't look torn, it may look less obvious if you just detail the surface with a good vinyl protector. I think there are various vinyl repair kits as well, but I don't know how it looks after application. You can try complaining about it to the dealer you purchased the car from. They may have a detailing specialist who can fix or at least make it less prominent. If not, they may offer you some way to compensate for the defect. Good luck, and let us know how the case develops.

 

Looks to me like two small nicks in the top circle in @Salamander_King's picture. Plus the bottom nick.

I don't think I'd go berserk over it, but it's worth seeing if they will fix it for you. If not, maybe a detailer. Or what I'd probably do is say, "Well ... now that that's out of the way, I can just enjoy my astonishingly efficient and comfortable new car and be glad the first ouchie wasn't worse."

 

those nicks on that plastic trim can't really be detailed out. The only way to fix it is to replace the trim. Perhaps the dealer is nice enough to do that? If not, you can put some 303 aerospace protectant on it and will be less noticeable

 

Maybe something like this?
http://www.amazon.com/Vinyl-Leather-Repair-Kit-Furniture/dp/B07ZN8JK88/

 

I'm sort of interested in the fact that the damage appears to have been created by a large circular object. See faint yellow line tracing the radius through the two damage points.

 

Did you get a new LE trim? It is very rare that a dealer would take back a car that has been sold, but it can work for both parties sometimes. Congrats.