2010 Prius peeling paint on roof

yes, and no. it is rare, but does happen occasionally. toyota won't cover it, too many possibilities besides defective. they don't do the best paint job in the world, but it is what it is.
if it really bothers you, have a body shop take a look at it.

did you call the dealer or corporate?

 

agreed, but it is 8 years old. not that it should be peeling, but most companies don't warranty anything that long.

 

8 years of sun/rain damage and lack of car washes. That's a recipe for disaster on car paint

 

I often see Gen2 and older 3's and think of how well the paint is holding up on them. In California, the heat does wonders on auto paint. I have never seen one with the clear coat failing. Toyota did a great job with paint on a Prius.

 

I have yet to see this, the only weak area that I am aware of is the rear wing.

 

Sometimes new cars have paintwork before delivery to dealership. Just a thought.

 

I would show it to the dealer, even though it may be a long shot. My 2012 had paint chips just where the top of the windshield meets the roof and paint starting to bubble (rust under the paint).

The dealer looked at it and he repainted the whole roof under the warranty. Didn't cost me a dime and got a Corolla for a loaner for a week. That was a year ago.

 

I purchased a 2014 black Prius with 32k miles on it and the paint is chipping off the back bumper. Someone backed up into me when it was parked and the black paint just peeled off ! It’s very frustrating how misleading the damage appears when in actuality there are small dents !

 

2010 Blizzard Pearl Prius with 69,000 miles original owner . Not even a single door ding and the the paint is shinny and like new. The paint below the drivers side back door is starting to peel just below the weather stripping. I am replacing the weather strip today but the peeling was first noticed a couple weeks ago. The paint is coming away from the primer - an area about 3/4 inch by 3 inches. Today I removed any loose paint, taped the area, primed it, and top coated it with hopes I got all the loose area taken care of. I used the blue painters tape to mask and even that pulled more paint off that had looked solid. The paint is unbelievably thin. I think we will start seeing a lot more cases of this.

 

I'm seeing this problem, it started about 4 months ago. I called Toyota today, they acknowledged there's an existing warranty extension for this issue with other models but not for Prius. They said (fwiw) that they rely on customer reports of issues to decide when to add vehicles to warranty extensions, so anyone seeing this should call them, and report it.

 

Update: Paint is now peeling the entire length of the left rear door, above the front right door, right windshield pillar, and the roof. Toyota is of no help. Maybe a class action lawsuit or call to the local TV channel would help.

 

Park outside dealership...

We were considering that colour, in 2010. They had nothing on the lot, so opted for silver.

 

You dodged a bullet.

My beloved company bought bone-stock, zero-option G3's back in the early 2010s because they needed to "green-up" their image.
HOWEVER (comma!) they did need the cars to be white so that they would match our trucks......or some such reason.

Anyway....all of our vehicles were bought with one and ONLY ONE option............the E-Z-peel Blizzard White Pearl paint.

They're all pealing.
Every single one.
It's a factory defect, pure and simple.
Toyota is doing NOTHING about it because (a) their cooperate culture is poo and (2) all of the G3's are aging-out, and loooooong out of the OEM warranty.

Today, my beloved company is buying zero Toyotas for the cooperate fleet AFAIK, and the calico colored cars are quickly being retired despite my company's long-standing policy of running cars for either lunar mileage, or drinking age - whichever comes first.

Don't expect much from the mother-ship.
Besides....
What's the real-world damage of a 10-year-old eco-box with peeling paint??

 

Toyota charged a premium for that colour too.