1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Featured BMW Really Likes Tesla

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by bwilson4web, Mar 15, 2018.

  1. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    27,670
    15,664
    0
    Location:
    Huntsville AL
    Vehicle:
    2018 Tesla Model 3
    Model:
    Prime Plus
    Source: http://www.autoguide.com/auto-news/2018/03/the-simple-reason-why-bmw-really-likes-tesla.html

    . . .
    “At Tesla and BMW i, we share the same attitude that new technology needs to be emotionally desirable otherwise it will never work,” said Wieland Brúch, media relations manager of BMW i and electric mobility. “I think they did a wonderful job in terms of emotionalizing e-mobility because as long as e-mobility means just getting emissions-free driving from A to B, that’s not sufficient to make it a success.”

    Prior to Tesla, electric cars were boring and only “the treehuggers” were buying them, Brúch said, but that approach wasn’t going to make EVs mainstream and truly successful. “They are doing a very good job to help e-mobility become more widespread,” he said. “We think Tesla is very helpful in pushing e-mobility and we are welcoming everyone member of the e-mobility team.”
    . . .    ​

    Works for me.

    Bob Wilson
     
    #1 bwilson4web, Mar 15, 2018
    austingreen, RCO and pilotgrrl like this.
  2. telmo744

    telmo744 HSD fanatic

    Joined:
    Apr 8, 2010
    2,181
    769
    0
    Location:
    Portugal
    Vehicle:
    2010 Prius
    Model:
    N/A
    Boring statement, Mr Brúch, 11 million hybrid new tech "appliances" from Toyota Group have flooded your vision.
     
    #2 telmo744, Mar 16, 2018
  3. Trollbait

    Trollbait It's a D&D thing

    Joined:
    Feb 7, 2006
    22,455
    11,767
    0
    Location:
    eastern Pennsylvania
    Vehicle:
    Other Non-Hybrid
    But how much of Toyota's hybrid success in Europe due to governments and the public turning on diesels after dieselgate?
    Then hybrids keep hitting that sales plateau in the US.
     
    #3 Trollbait, Mar 16, 2018
  4. hill

    hill High Fiber Member

    Joined:
    Jun 23, 2005
    20,191
    8,360
    54
    Location:
    Montana & Nashville, TN
    Vehicle:
    2018 Chevy Volt
    Model:
    Premium
    hmmmm, well Mr Brúch, where's the emotional desirability in a company NOT building out a truly fast nationwide fast charge network ...
    That said - Tesla needs to have THEIR can kicked down the road for their shortcoming too. I give to you as an example, the $h¦†y fin 'n finish of our passenger rear doors.

    20171110_150011.jpg

    20171112_143658.jpg

    Gotta Give BMW kudos where deserved - nicely aligned body components. If BMW & Tesla both had e/others plusses with those 2 isses? - whoah.
    .
     
    #4 hill, Mar 16, 2018
  5. El Dobro

    El Dobro A Member

    Joined:
    Jul 12, 2011
    7,033
    3,242
    1
    Location:
    NJ
    Vehicle:
    Other Electric Vehicle
    Model:
    N/A
    May have been an ex-VW employee that did that. One of my Jettas had misaligned doors.
     
    #5 El Dobro, Mar 16, 2018
    pilotgrrl likes this.
(You must log in or sign up to post here.)