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Chevy Bolt EV costs $28,700 to build, Tesla Model 3 a bit higher

Discussion in 'GM Hybrids and EVs' started by Trollbait, May 22, 2017.

  1. Trollbait

    Trollbait It's a D&D thing

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    "Now we have an estimate of the company's production costs for an entire 2017 Chevy Bolt EV, from a report issued by the investment firm UBS.

    It's not limited to the Bolt EV, either; the company also projects what it thinks a Tesla Model 3 will cost to manufacture.

    It's worth reading the entire report to understand the company's methods and reasoning.

    The bottom line, however, is that UBS has calculated the production and manufacturing cost of a Chevrolet Bolt EV at $28,700."
    - Chevy Bolt EV costs $28,700 to build, Tesla Model 3 a bit higher: analysis
    They report the Bolt is losing $7400 if 30k at sold.
     
  2. bisco

    bisco cookie crumbler

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    how can they lose money if they are selling for more than cost?

    as the report says, one estimate, and a nice talking point.
     
    #2 bisco, May 22, 2017
    Last edited: May 22, 2017
  3. Trollbait

    Trollbait It's a D&D thing

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    To lose money, the accounting factors in the fixed costs like R&D. A company needs to invest in such in order to stay competitive, but the numbers can be applied to produce negative talking points. The more Bolts GM sells, the lower amount of those costs each car has to bear. The $7400 in losses is based upon only selling 30k cars. If current sales stay steady, that many Bolts will be sold by the middle of next year, leaving three and half years of sales to further spread those costs out with a normal generation cycle.

    The actual report may not of addressed the value to GM of selling Bolts to ZEV and CAFE regulations. So the Bolt balance sheet may look even better to them. Then some of the Bolt R&D, like the simpler, cheaper battery packaging, will get applied to future models.

    The main take away of the article is that the estimated costs are in line with other, brand new car models, and selling a Bolt isn't a liability like FCA's CEO claimed about the 500e.
     
  4. wjtracy

    wjtracy Senior Member

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    What's it cost to make a Silverado? that's the real question.
     
  5. bisco

    bisco cookie crumbler

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    you're saying those costs are not in the estimated $28,700.?
     
  6. bisco

    bisco cookie crumbler

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    about 15 bucks.
     
  7. wjtracy

    wjtracy Senior Member

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    or better yet, a Camry
     
  8. Trollbait

    Trollbait It's a D&D thing

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    I haven't gone through the actual report myself, but yes. The $28,700 is just what it costs to build one Bolt. Things like R&D and factory tooling aren't included because they were paid for before production began, which means those costs are directly tied to the production of an individual car. They can be applied to the individual cars for the purposes of paying of the investment they were, but that amount per car is going to vary with the number of cars sold. The cost of labor, material, and energy to goes into figuring the $28.7k production cost are pretty much a fixed amount per unit.

    @bwilson4web posted another article on this subject in the News section. Even with the announcement that GM is losing money on the Bolt, the UBS report was positive for BEVs.
    "What they found led them to make this rather startling announcement: the “total cost of consumer ownership [of electric cars] can reach parity with combustion engines from 2018.” Notice that doesn’t mean an electric car and a conventional car will cost the same to buy new. It means they will cost the same to own, figuring in maintenance, cost of fuel, insurance, and all the other factors that are part of the total cost of ownership.

    The UBS study goes on to say, “This will create an inflection point for demand. We raise our 2025 forecast for EV sales by 50% to 14.2 million — 14% of global car sales.”"
    - UBS: Chevy Bolt Powertrain $4,600 Cheaper Than Thought, Tesla Model 3 Likely To Be Profitable | CleanTechnica
     
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  9. bisco

    bisco cookie crumbler

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    wasn't ubs one of the banks that were in trouble in the recession?
     
  10. Trollbait

    Trollbait It's a D&D thing

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    No idea, but banks do have multiple departments. The guys writing this report may not be greedy, evil bastards.
     
  11. bisco

    bisco cookie crumbler

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    of course.
     
  12. wjtracy

    wjtracy Senior Member

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    ...I was not thinking that at all about them...I was thinking sounds like EV advocates
     
  13. Trollbait

    Trollbait It's a D&D thing

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    Can't say until I've actually read the report, their view might be more pragmatic on EVs. Before, their predictions on future EV sales were more pessimistic. They just now concluded that the Bolt and Model 3 are approaching the point were a BEV will equal a traditional ICE car in total ownership costs.

    The report is good news for EV advocates, but that doesn't mean the authors hold a preference one way or the other.
     
  14. austingreen

    austingreen Senior Member

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    poor accounting by the authors ;-)

    There is R&D, marketing, and dealer costs. The first 2 are fixed. They do not apply to each one, but to make the project profitable you need a profit margin on each one to make up for those. The 3rd is probably based on the price and inventory - related to volume and how many are held versus sold.

    After dealer cost and profit gm should make $3.2K before interest, taxes, marketing, and R&D.

    That will not come close to paying fixed R&D and marketing costs, and the dealership will not make nearly as much on maintenance as on a silverado. Now most good accounting practices would call the part of the R&D and marketing costs investments in the future of gm. Will they pay off on other cars or in later years? That is a tough one. We know that the volts R&D and marketing costs are assumed to work for many years, so dollars to stock price looks like a great investment by gm. GM's european operations probably give a negative component to gm's stock price.

    What about the bolt. Is the R&D money spent a good investment. The stock market doesn't think so based on sales projections. While the market thinks voltec is an investment in the future, it is not valuing R&D and marketing for the bolt part of a good investment. Why? First the main R&D that is valuable belongs to LG chem, that it can easily sell to Nissan, Ford, Toyota, or anyone else that pays for it. That is not competive advantage for gm. Second The target market for a 200+ mile bev very much likes the tesla model 3 better than the bolt, meaning that marketing internally was not well spent. Small hatchbacks are premium vehicles in europe, but this needs to compete in the US where a larger sedan is the choice vehicle.

    So the analysis is probably correct, they need to payback R&d and marketing on too few cars, meaning losses per vehicle. But YMMV depending on if you think this will payoff in the future for gm, and not just LG.

    Even if you buy the $7.4K x 30K cars for the loss per year, there is also the tax credit for the R&D loss and credits for california ZEV and contribution to cafe. That will mitigate part of the $222 million per year loss. As I have said though I agree with UBS, if they sold more bolts, even though they don't need them for zev credits, they will likely lose less money per year. Say you needed to drop the price $1.5K to sell 50k per year. They might reduce the losses, and improve the value of the marketing. Still there is that sticky limit to the federal tax credits, and maybe they want them to last longer ;-)
     
    #14 austingreen, Jun 6, 2017
    Last edited: Jun 6, 2017