Why dealer marks MSRP to be $34,608?

Many dealerships are adding optional equipment such as Edge Guards, Door Molding, Bumper Protection. You should be able to find a Prius Prime for at least $400 below MSRP + $500 Toyota Incentive.

 

Is there a destination charge added to the MSRP? I know this was discussed in another thread but I don't remember the final answer.

 

A certain dealer in Torrance - 2 miles from my house - wants a $5k bump for a Prime!

I don't know what they put in the water cooler, but they are trippin' balls.

 

Why dealer marks MSRP to be $34,608?
Hmmmmm......
Maybe because they're freekin CROOKS?

No wait.
That's not quite fair.
Dealerships are crooked, but in this case, I have to give them the benefit of the doubt.
Sometimes people will throw their wallets at you and beg you to take their money.
Example: iPhones, when they're first available.

MSRP for the Prime is pretty easy to figure out.
The Googles gave me the following result in about 10-seconds:
Configurations
Plus
$27,100
Premium
$28,800
Advanced
$33,100

OK....
So if I'm shopping for a "plus" I'll allow a few bucks for delivery:
Again, if you use the interwebs you'll learn that delivery charges vary from the mid 700s to somewhere south of 1000 bucks.
Usually I try to get them to waive the delivery fee, but they must really have to pay it because they always charge me for it.

That means that if I want a base model Prime?
I either wait until the dealers are hungrier and start negotiating at around $28,600 minus incentives and discounts.......
or????
I pay what the dealer wants until all of the early adopters get theirs.

Easy as pie.
If past is prologue the Primes will be on sale within the year for MSRP minus a few thou.

If you don't think so?
Ask somebody that bought a new Pip what they paid then and what their car is worth NOW.

 

....and don't get mad (like me) when all the recall notices start rolling in.

 

Maybe contact Toyota about it? I would think they do not want dealerships misrepresenting their suggested retail prices.

 

Read the breakdown on the Monroney sticker. I'm sure they added a few tidbits (as mentioned above) to fatten their wallet.

 

The price ETC(SS) links to does not include the delivery charge; that's in the $800 to $900 range.

 

I worked selling cars. A dealer can sell a car for whatever they want. I also own a Nsx. Dealers are not only charging 10-50K above sticker for a new Nsx but they have gotten them before people have prepaid for them. There are 30 people that put deposits down hoping to be the 1st to have one yet dealers got them before cars that were actually sold. Dealers can do as they chose and people will pay a premium. Smart people wait 6 months to get a fair deal. Some people pay the premium to be the 1st.

 

MSRP is what is shown on the legal Monroney sticker.

The dealer sticker and add-ons are not MSRP, which is only Manufacturer Suggested Retail Price.

The dealer may add just about anything they wish, and jack the price up to whatever the local market will bear. You don't have to buy it, no one is holding a gun to your head. Negotiate a mutually agreeable price, or walk away.

 

$33,100. + $865 delivery = $33,965. some colors are an extra $395. = $34,360. another $248. could be floor mats or some other toyota accessory.

 

All those options from the factory are disclosed on the (legally required, from factory) Monroney sticker.

Dealer add-ons and mark-ups are on a separate dealer sticker, and are not part of the MSRP.

 

yes? no? what are you implying?

 

I think the best time to go buy a car is around June . It when summer start and the family want to go on vacation. They need money. I will wait a yr or six month. What ever come first with the price that I want.

Posted via the PriusChat mobile app.

 

Sounds like the Volt dealer when the Volt first came out.

 

is it still for sale?