What's this about a Toyota Prius Prime trademark? The fourth-generation Toyota Prius is growing ever closer to launch and might even already be on the roads testing in heavy camouflage now. A recent filing by Toyota with the US Patent and Trademark Office for the name Prius Prime hints that the popular hybrid might get something different with its new model. As is often the case with trademark filings, the information here is quite barebones. All that is officially known is that as of March 26, 2015, Toyota owns the Prius Prime name for "automobiles and structural parts thereof." Green Car Reports speculates that the moniker could be for anything from a new trim level to a completely different model in the hybrid's lineup. One possibility at least to consider stems from a rumor from last year. According to that speculation, the next Prius might be offered in two versions: one with a nickel-metal hydride battery getting around 55 miles per gallon and another with a lithium-ion pack capable of over 60 mpg. The Prime name could actually work for either of them. Of course, a trademark filing also isn't a guarantee of a vehicle actually seeing production. Automakers can sit on the names for years just for safety, but sometimes they really do point to the future. Related Video: Word Mark PRIUS PRIME Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Automobiles and structural parts thereof Standard Characters Claimed Mark Drawing Code (4) STANDARD CHARACTER MARK Serial Number 86577082 Filing Date March 26, 2015 Current Basis 1B Original Filing Basis 1B Owner (APPLICANT) Toyota Jidosha Kabushiki Kaisha TA Toyota Motor Corporation CORPORATION JAPAN 1, Toyota-cho Toyota-shi, Aichi-ken JAPAN 471-8571 Attorney of Record Roberta S. Bren Prior Registrations 3625763;4091489;4219530 Type of Mark TRADEMARK Register PRINCIPAL Live/Dead Indicator LIVE
We covered the meat angle in the 4th generation coming thread. It's likely going to be used to diffrentiate the liftback from the rest. So each model in the Prius 'family' as a name of their own.
Well if Toyota is committed to the two battery choice Prius I would suggest The Prius LI for The Prius with the Lithium Ion Battery. And for those equipped with the Nickel Metal Hydride batteries? I give you The Prius NiHMrod.
Can't call ground beef "Prime" unless you trust your supermarket butcher(Meat Consultant), Call the regular liftback "Prius s" (small s), and the plug-in: "Prius Prime". PriusChat will change PIP to PPP, triple P or even PPPI(Prius Prime Plug-In)
honestly, i hope that isn't a name. can you imagine the continuing jokes and corrections? makes 'bolt' sound good.
