Last month we bought a new 2013 prius with MSRP $25700 or so for $20488 before taxes... From Keys in Van Nuys.
It was in their ad, and they honored it without much hassle... and I'm fairly certain they didn't make money on it, maybe even lost. It was the end of the month and maybe they needed to move it..
still unbelievable price. $5000 discount on a new Prius....that's a base model too. They usually have these discounts on super top end models that don't move.