Tesla Sales Beating MB, BMW & Audi

Again, Toyota did it at IPO. IT was a sweetheart deal. Mercedes according to Musk helped Tesla get to IPO. Mercedes also is promoting tesla as part of the b-class EV and is working on more tie ins. Want another link from when the deal happened?
Toyota, Tesla Burnish Their Images by Teaming Up | Autopia | Wired.com

Tesla agree to pay toyota $42M, and Toyota bought $50 of Tesla stock later, which on the day it bought it was worth $70M.

It was not about cash

Again, this is from the time. Do you have a source that said that Tesla would have gotten the Toyota PR if it didn't agree to buy the factory. It looked clearly like NUMMI sale was much more in the interest of toyota than tesla. Having toyota help Tesla sell their IPO is what they got out of it.

 

Okay, but Tesla did pay for the factory, they may have gotten a sweet deal, but they paid for it. It was a win win for both, but we will have to see what the giants will do for Elon Musk in the future. The next 10 years will be interesting and exciting for all looking to win in this new market.

 

The factory was a good deal for Toyota, and probably a bad deal for Tesla.

Toyota in return pumped up the IPO, and Tesla and Toyota both profited from that. Toyota AFAIK paid Tesla $60M for rav4 EV development, and received $42M for the plant (which also removed a great deal of toyota bad will) and invested $50M. Toyota's tesla stock should be valued at around $475M, which is a great deal for Toyota.

Telsa recieved extra money in the ipo because toyota was standing behind it. This far outweighed the extra costs associated with NUMMI, but expansion of production for blue star might be in another state in another plant.

Both companies benefited, but sometimes when you swim with sharks they bite you. Toyota doesn't seem to really want to sell the RAV4 EV, and has been promoting fuel cells and talking down BEVs. As it stands if tesla is successful, but Lexus keeps this strategy, it may be bad for the Lexus division. Mercedes plug-ins with tesla engineering may also cut into Lexus. Toyota can change their minds though and give more support to plug ins. The Toyota division really does not promote performance, so its unlikely they will be harmed from the S, X, or blue star.

While Nissan was spending a great deal on BEV R&D, toyota was cleaning up on tesla stock and sales of hybrids. Financially this worked out a great deal better for toyota then for Nissan. I expect that if toyota wants to catch up, and is willing to pay tesla for R&D they can quickly surpass nissan in plug-ins.

 

IIn 2013, Tesla Model S Outsold Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS and Porsche Panamera
With 2013 sales data now fully in the books, a class leader has been declared: Tesla Model S.

US sales for the Model S in 2013 checked in at ~ 17,650 units, which puts Tesla’s electric sedan well ahead of its large luxury sedan competitors.

• Mercedes-Benz S-Class: 13,303
• BMW 7 Series: 10,932
• Lexus LS: 10,727
• Audi A8: 6,300
• Porsche Panamera: 5,421