Three-peat: Chevy Volt Is J.D. Power Apeal Study’s Top Compact

For the third straight year, the Chevrolet Volt scored as the number one compact in the annual J.D. Power Apeal study, an industry benchmark for new vehicle appeal, as the acronym, would suggest.
The Automotive Performance, Execution and Layout (APEAL) Study was based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership.
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No other hybrid or electric car topped a car segment in this year’s study which is considered pivotal to manufacturers hoping for repeat customers.
A key stat underlining that assertion is that J.D. Powers found that 64 percent of owners whose vehicle scored at least 100 points above the segment average repurchase the same brand the next time they shop for a new vehicle. This compares with just 55 percent of those whose vehicle scored at least 100 points below the segment average.
“One percentage point of loyalty is worth tens or even hundreds of millions of dollars to automakers,” said Sargent. “These companies are fighting for every last customer, and it is clear that appealing products remain the key to achieving this.”
As a brand, Chevrolet received the highest number of segment awards. These were for the Avalanche, Sonic and Volt models, all of which also received awards in 2012.
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Three-peat: Chevy Volt Is J.D. Power Apeal Study's Top Compact - HybridCars.com