Here is the full Toyota press release; Toyota | Pricing Announced For 2013 Prius, Prius v and Prius Plug-In And Danny's great write-up of the press release here; 2013 Prius Hatchback, Prius v, and Prius Plug-in Details & Changes | PriusChat
Great! SofTex steering wheel now available on the Five. Looks like Toyota needs to issue a service bulletin and replace my plastic steering wheel.
I bought it online from a Toyota dealer. More info on this thread. OEM Softex steering wheel on v | PriusChat
Haha, you poor Americans and your plastic steering wheels. All trims except the base model of Prius v in Canada come with leather wrapped steering wheel. then again we are paying an extra $650 for that leather wrapped steering wheel. (comparing base price difference canada/us model)
LOL I was reading the OP thinking, 'what the hell is on my steering wheel then? Doesn't seem like plastic?'. Guess this is one case where the Canadians didn't get screwed (unlike the complete lack of Entune).
Canadian also got OEM rear bumper protector. What the .... for US product planner. Also, for v Five, the armrest should be in SoftTex too. Kind of out of place (and uncomfortable) for the cloth armrest.