Check out these Volt campaign concepts

I'm impressed; I think it's the basis for a fine campaign. I think the Volt will take off now that it's a fairly common sight, at least in more populated areas. More prospective buyers will get over their initial resistance and buy the car in greater numbers. This brochure appears to be a gem and will surely help spur Volt sales.

 

If you come on this Prius site, and call Prii 'glorified toy cars' you are going to get some hate. Deservedly so in my opinion. How about talking up the Volt without denigrating some other car?

 

i think you should spend some time talking about the reasons gm will still be in business when the volt needs service.

 

The reference to ULEV on the last image is out of date. The 2012 Volt's built for California in calendar year 2012 (after January, 2012) are now SULEV and are now enhanced AT-PZEV and so qualify for California rebates and HOV access stickers.

 

+1

Promotion without insulting a 1million+ strong pool of prospective buyers is silly.

 

Not so productive message. While most V8 car owners do believe that hybrids are toys (even though my hybrid Highlander blows Yukons away), I doubt many of the hundreds of thousands of hybrid owners feel their car is a toy. I think my Prius performs fine b/c I know what most cars its size and efficiency do off the line, but my children think it accelerates as if there are only squirrels in the engine compartment.

Perhaps something like the following would be a better lead into the power that a Volt offers:

'underpowered Hybrids that get great mileage but aren't sufficiently macho'

'Hybrids that get better mileage at the cost of fun driving'

 

I would still not be impressed.

How about talking about an obvious Volt advantage. "For trips up to 37 miles it can use NO GAS at all (just some electricity)." That would be a reason for me to buy a Volt.

 

The Volt is a bust. GMs' pricing, and the battery fires have dampened the publics' appetite for this taxpayer (read bailout) funded car.

It is too bad that GM missed the mark on this vehicle. IIRC, this car was launched in 2008. Now, 2012 sales have yet to take off. Four years is a good amount of time on a vehicle introduction, sales and production increase. This time period is ample to establish a positive product image, relibility, and durability.

I believe the original intent of the Volt was accomplished before a single unit was ever built. To Gms' credit, they convinced Congress to give billions of our hard earned taxpayers' money to fund the developement and production of this car.

In reality, GMs' board of directors got what they wanted - buy themselves more time with the survival of the corporation. Will we, the taxpayers ever get repaid from GM?

Don't be surprised if we are not.

DBCassidy

 

Good cars will sell themselvers. There's no need for additional "books" or "campaigns" if you have a good product.

What you have here is merely propoganda. You're presenting no technical or novel information that will actually help a customer make an informed decision. You are wasting your time and ours.

Oh and the grammar is pretty bad. It definitely does not sound professional. You should save the work of advertising campaigns for the men and women in the suits on the top floors on 5th Ave., not small time car dealerships on their lunch brake.

 

Spin would be to call it damage control.

GM will be forced to realign, shifting the original design to the Cadillac model so the Chevy model can be configured to something actually aim at middle-market. It's unfortunate priority wasn't put on keeping the design affordable.

In the meantime, the name of Volt itself needs to be kept from tarnishing by the low sales numbers.

 

Then the $64,000 question is how?

DBCassidy

 

"288 battery cells power the engine" Huh?

Only gasoline powers the engine. The 288 battery cells do however power the electic motors . . .

 

What is the objective of the campaign? What is the target market?
What is the ideal next step response of a reader?
Is there any other content or is this it?

Sorry to be a downer but here is my assessment:
Its classier than bathroom commercials, but that is not saying much. If I saw these on the cover and inside of a book, I'd say "oh look more clueless marketing folks" and put it down. It does not make me want to read or look into the car (or what they authors say) at all. Its bland and boring. Then again maybe middle aged educated folks that love technology that work hard and play har, and make lots of money, are not in your target market. And if its not clear from my sig.. I am a volt owner..

I like the clean look at one level but its also boring (no images of the car etc)
and the content is just bland and the text is not even accurate in places.

 

Those pictures for their campaign is not 'simple' enough or 'intriguing' enough to qualify as a good ad campaign. "The Book of Volt" also sort of grates a little, making it sound like a 'cult' which can be a bad thing in our current climate. Just as I felt the Prius c commercials were an insult to people and were a horrible idea, this one does not lend well to encourage people to really look at the Volt.

 

As a suggestion, put in color pictures, maybe some exploded views to catch the readers' eye and attention. Don't get too technical with the views, keep it simple. If kept simple, the reader will grasp the overall construction of the car more easily. This can make the reader feel more comfortable and feel less overwhelmed with the publication.

DBCassidy

 

I don't understand the Volt-is-cleaner-than-a-Prius comments.
In my view Volt gets 35-MPG gaso and 35 MPG fossil fuel equivs in EV mode (at best), using national average power plant fuels. If you are going to claim Volt emits very little CO2 per mile, you at least have to tell me how you did the calcs.

 

The argument that the Volt runs cleaner is the fact that as long as you run within the electric range of the car, you will be rarely using fuel. So in most cases, distances under 30(?) miles round trip means you will hardly kick the ICE engine. With the Prius Plugin, after 5 or so Miles or pushing the car past 62 MPH or using hard acceleration, the Gas engine kicks in. So in theory, the Volt is 'cleaner' with that respect.