51 MPG - Noticed Toyota is Advertising This?

Is this new? I wonder why Toyota hasn't been doing it until now

 

At least they'll be consistent across the board.

 

But this really isn't news to those of us who know what the Prius can deliver. My most recent fill-up (today) in mostly city driving gave me an actual 55.2 mpg for the 563.7 miles I put on the last tank fill-up.

 

I agree. I am totally new to this, but the only time I average much below 50 is if I am not really paying attention on the interstate, or if I am running a few minutes behind. For the most part I stay between 52 - 55. I have hit as much as 68.1 on an in town trip of 15 miles.

 

It could be a new strategy. Claim the higher value knowing that anyone who calls them out will just bring attention to the misleading emphasis of highway mileage.

 

It's been going on for years and Toyota's previous approach of using the middling figure didn't seem to make a dent.

 

I am loving my 2012 so far in the first week and a half. Thought of some of the 40mpg hwy cars in my looking at a new car. But most of my driving is "city" driving. So far it is comforting to know that I can get about 50mpg regardless of my driving long term.

Add to that I never found a 40mpg hwy car with the space, comfort, and reliability of the Prius for someone that kept his 2003 Subaru Baja till now...

 

Unfortunately this kind of advertising works. Most people never check their mileage and if you ask them what they get they will quote you a number the salesman told them which will, of course, be the highway number or something he made up.

Most car buyers don't do any research and don't think things out very well, most of the people on this site are an exception.

 

Its all about selling the c. Toyota had claimed that it would get better mpg than the lift back. It did not, so they splashed 53 mpg on the prius c collateral material as the more efficient one. This smacks of dishonesty why you are advertising combined on the liftback. I'm sure someone at toyota realized this and switched the liftback to be more consistent. In the prius ads, 51 does not really sound better than 50, but for prius c 53 does sound better than 50.

46 mpg highway is still on the prius c's sticker if you see it at the dealership.

 

Citation needed. As I recall they said they wanted to make it the most efficient and said it would be the most efficient in the city but never claimed it would be the most efficient.

In fact, based on what hypermilers can get out of it, it seems that it is more efficient, but they can't say so because of the EPA rating.

 

I can look up the old press releases, if its really necessary, but when I did this on an earlier thread they seemed to get ignored. Does it really matter? They changed around November. You can see from Danny's review that Toyota thought they would do better. They clearly want to push its the most efficient car. They can't. So they push its the most efficient car in the city. To do this and not look like your cooking your numbers you need to use the same metric for other cars in the prius family.

I'm sure toyota could say the prius c is more efficient for hyper-milers than the Prius. I don't think that would be good for the brand. Most of these folks already have a prius, and I don't think toyota really to spend marketing bucks to get them to buy a prius c instead of liftback. Not a bad point for people to make on this site, but bad to put out as a message.

 

Really!....well just let my wife drive it for a day!.....:help:

 

I drive a lot. I bought my Prius the third of February 2012. I use millage keeper on my iPhone. I have driven 2218 miles at my last fill-up using 44.43 gallons of gas. That averages 49.6 MPG. Going from 22 MPG, the Prius is a dream and a $300 a month gas savings.