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Thoughts on $32K base price?

Discussion in 'Gen 1 Prius Plug-in 2012-2015' started by web1b, Sep 19, 2011.

  1. ItsNotAboutTheMoney

    ItsNotAboutTheMoney EditProfOptInfoCustomUser Title

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    Given the announced updates on the 2012 Prius HEV the 2012 Plug-in standard is a 2012 Prius 3 Plug-in with heated seats and remote A/C.

    Entune isn't a luxury feature. Entune is a smartphone in a car. Given the economy of scale, it's not going to be very expensive.

    It's funny you say the 2 is stripped, because I'd say it's not. It has everything I need from a car with 1-door SKS the addition. Personally I'd forgo SKS to save money. I bought the Prius for efficiency and my enjoyment comes from gliding or being stopped with the car quiet and vibration free.

    I would be willing to pay more for a PEV. (The Prius range is too low for me, but let's ignore that) At least part of the up-front cost pays back, it make more of your time in enjoyable EV mode and there's less tailpipe pollution and less petroleum used. I think heated seats are essential in an EV and valuable in an HEV so I don't begrudge that extra cost. Remote A/C also has value to pre-cool on the plug but I'd be willing to forgo that.

    But the PEV doesn't need 3 SKS and doesn't need Entune other than access to remote control charging. 3 SKS and full Entune can go.

    So, there isn't too much to remove, but I hope that as production expands they'll offer a base model for people who just want EV.

    You're forgetting something: the Prius itself isn't justified for most people. Many people buy it because it's the best way to lower gasoline consumption.

    Likewise a PEV is another way to lower gasoline consumption. As long as the buyer isn't thinking they'll get all their money back it could still have value. That's why the price has disappointing so many: it's just a bit more than they can afford. As Doug(?) has said, $26k is the sweet spot and it's well beyond that.

    The Prius price went down. With inflation in commodity prices and 10 years of inflation in other costs, the same price means it's cheaper.

    For the G4 I expect 20 miles at best. Hopefully there's some good density increases coming, but it'll take more than a few years to get it fully tested and ready for a production car.
     
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  2. bisco

    bisco cookie crumbler

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    i will pay the 3-3500. just for the pure pleasure of electric driving. the same as someone will pay 30K for more features or a car with better ride, handling, comfort, etc. if i have to move up to a 3 or 4 to get it, i will probably do it. i paid 26K for my 04, and 21K for my 01. i guess the pendulum is swinging back...
     
  3. web1b

    web1b Active Member

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    Don't forget the California HOV access starts from the time you get the sticker (you can't even apply until you get permanent license plates and then there will be processing time after you apply) to December 31st 2014 only. You will not have it for the life of the vehicle or even a typical ownership term. Even then it is value only to people in California who happen to have a commute that takes advantage of the HOV lane. You also have to have a shorter than average commute if you want to avoid using the gas engine for at least your commute mileage.

    Who this car makes the most sense for financially:
    People who were already going to buy a new 2012 Prius that was at least as well equipped as the PHV so the forced mandatory equipment like navigation and extra cost wheels are not an additional price premium to them. They would also have a commute that's short enough and slow enough to use exclusive EV mode both ways and also qualify for full federal and state tax credits and also regularly drive in an area and time of day where temporary HOV access ending December 2014 is worth the price premium.
    Otherwise, the PHV just something the PHV buyers want to have because they just want to have it regardless of the cost. It's fine to want it and want to pay a premium for it. People can buy a car just because they like a car emotionally, but they should realize that's what they're doing.
     
  4. bisco

    bisco cookie crumbler

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    why would you think they might not realize it?
     
  5. web1b

    web1b Active Member

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    Because people are rationalizing the tax credits as being enough to override the price premium. It looks like Toyota equipped the car a certain way to not to match up with other trims to obfuscate the true cost and in doing so, they forced additional extra cost features if you want a PHV. This is a cost that should be added and not subtracted unless you would have otherwise purchased those items if they had been available as options.
    They could have made a full line II, III, IV and V with PHV equipment as option package. Maybe they will do that for 2014 or 2015 when the Gen 4 comes out.
    The people who said they want to buy it because they just enjoy driving in EV mode (even at the 15 mile or less range) despite the added cost do realize what they are doing.
    It would be worth the premium to more people if the EV range was somewhat longer and covered a bigger percentage of typical round trip commute mileage Average Commute in Miles for Americans | Reference.com especially if the 15 mile range is under perfect conditions only. We will have to wait until next year to see if the real world usable EV range is 14/15 miles or something different.
    If you only drive 5 miles each way, then you should be able to use EV mode to drive normally and use heat, air conditioning, radio and headlights. That's a very short commute.
     
  6. mitch672

    mitch672 Technology Geek

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    I'm not really sure why you are so hung up on the entire trip being in "EV", if you want that, your looking at the wrong vehicle, you should be looking at the Leaf.

    The PiP is designed to LOWER your gas consumption, not elliminate it.

    If you go from filling up weekly, to filling up every 4-6 weeks, thats an improvement, and lowered your consumption. Thats the goal, not ellimination of all use of gasoline, thats the realm of a full EV.

    and Toyota is not going to make a PiP with lower trim levels, frankly they can sell all they can make for several years, so why should they? When the cost of the Lithium packs comes down, they will probably look at that as a possibility, but that won't be for several years.
     
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  7. cwerdna

    cwerdna Senior Member

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    Do you have a definitive link to the $1500 CA tax rebate on the PHV Prius?

    Even Toyota admits at 2012 Toyota Prius Plug-in Hybrid that for the Federal portion:
     
  8. web1b

    web1b Active Member

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    If the car is to be a premium vehicle aimed at people making $80-$120K+, then it is kind of lame to just pay the extra money and still have to visit the gas pumps. If you are a 6 figure household trying to save the planet, you can just buy a Leaf (or Focus EV next year) as a second or third car and install solar panels at your house to charge it. When you want to go more than 70 miles, take one of your other vehicles. Not cost effective, but there is no pretense that it is.
    At this point, the whole principle of a PHV is becoming more and more of a turnoff of compromises and cost. If I were to spend to $32K, minus tax credits today on some kind of EV-type vehicle, I would just go all the way and get a Leaf since it covers my commute with mileage to spare and I don't drive out of town often enough for the cost rental cars for rare road trips to add up to much. Not ever visiting the gas pumps is worth a big premium for convenience if nothing else. I probably won't get a first generation Leaf either because the long term durability is unknown. So regular hybrid Prius still makes the most sense in 2011.
     
  9. Quentin

    Quentin Member

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    Running the numbers for the base PiP versus a Prius III w/ Nav on my typical driving cycles, I'm looking at a 10 year payback after the federal tax credit. The price delta is $2500, which really isn't bad considering I spent $1400 on the factory aero kit for my GTI.

    I haven't run the numbers, but my impression is that the high option PiP will be a harder sell. You're looking at $37,500 after the tax incentive. That is a lot of money.
     
  10. F8L

    F8L Protecting Habitat & AG Lands

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    I do. The comparison doesn't make sense. It would have been nice if Toyota made it available in a lower trim model but they didn't. People are wrong when they say the re is an $8,000 Premium for the PHV. Like you said, it is like comparing any Prius model to a Corolla or Fiesta.
     
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  11. web1b

    web1b Active Member

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    There is that premium to get into the PHV. Just because all of the price premium isn't the actual cost of just the plug-in components doesn't mean you don't have to pay the money whether you want the extra features or not.
    The best you can do is subtract what cost you get back at resale. $1900 unwanted nav system might bring back $400 in trade-in resale after 5 years. So, you could call it $1500 plus the extra sales tax paid.
    Bringing up non-Prius or 5 year old used cars is what doesn't make sense when people are shopping only new Prius models.
     
  12. Gurple42

    Gurple42 New Member

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    I just did some simple calculations for gas savings, because once you hit the 50mpg mark, the dollar savings are harder to come by. Assume 20k miles a year, $4 a gallon gas. Regular Prius gets 50 mpg. So it burns 400 gallons a year. Cost =$1600. PHV Prius gets 100mpg. So it burns 200 gallons a year. Cost=$800. So you save $800 a year. If the premium for a PHV is $4000, the payback is 5 years.
    Seems to me going from a regular car at 20mpg to a regular Prius is a much bigger savings in dollars alone. It's good to improve fuel economy, but at some point the cost comes close to outweighing the benefits.
    End result, I'll stick with my regular Prius.:usa2:
     
  13. F8L

    F8L Protecting Habitat & AG Lands

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    I can't agree with you there. :)

    Unwanted features are just that but it is a personnel choice.
     
  14. usdmattiphone

    usdmattiphone Member

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    I've been reading so much lately about different trims and models lately that my brain is mush, but besides the 17" wheels, what are the main differences between the Prius 5 and the PiP Advanced? Assuming there was the $2500 fed tax incentive, and I was a Cali resident and it qualified for the $1500 rebate, would this bring it to almost the same price (assuming prices for the 2012 models are similar to the 2011 models)?
     
  15. evnow

    evnow Active Member

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    Unless you attach some value to driving without gas - plugins don't sense.
     
  16. cwerdna

    cwerdna Senior Member

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    http://priuschat.com/forums/toyota-prius-phv-plug-in/98054-what-does-7k-really-get-you.html might help. You've probably already seen the PDF at http://priuschat.com/forums/toyota-prius-phv-plug-in/97992-2012-prius-plug-in-product-info-pdf.html.

    Toyota Vehicles : Toyota Announces Prices for 2010 Prius / Toyota should help too. Ignore the very old lower prices and they've now gone to spelling out the words instead of the Roman numerals.
     
  17. drees

    drees Senior Member

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    From the people who administer the program:

    ARB Approves FY 2011-2012 Funding for CVRP

    Cliff notes:

    "CHANGES TO CVRP FOR 2011-2012"
    Type II, III, IV, or V (range = or >100 miles) e.g. Nissan LEAF: $2500
    Type I.5 (range = or >75, <100 miles) e.g. Smart ED: $2000
    Type I (range = or >50, <75 miles) e.g. N/A: $1500
    Light-Duty Plug-in Hybrid Electric Vehicle e.g. Plug-in Prius: $1500
    Neighborhood Electric Vehicle e.g. eMEGA: $900
    Zero-Emission Motorcycles e.g. Zero: $900

    BTW - you better get in line quickly: There's about $10M allocated for 2011-2012, of which $3.7M has already been spoken for since the wait list started in June. I would expect to see funding run out around the end of the year.
     
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  18. lensovet

    lensovet former BP Brigade 207

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    how exactly does one "get in line"? last time I checked the site just said that there's $0 remaining.
     
  19. drees

    drees Senior Member

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    You buy or lease a qualified vehicle as soon as possible, reserve your rebate online as soon as you've taken delivery if said vehicle and then submit your supporting paperwork within 10 days or something....
     
  20. lensovet

    lensovet former BP Brigade 207

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    But you said something about a wait list? Or is that people who already bought cars and were waiting for funding to get allocated?